For this project, my group (Joohui Im, Emile Routley-Long, Nathaniel White, and I) was tasked with creating a shoe line for Li-Ning's Fall 2024 season.
We had to do extensive research on the company, ethnographics, market trends, and user preferences.
My team designed four pairs of shoes for this collection, but I have only included my "blue-sky" design here.