For this project, my group (Joohui Im, Emile Routley-Long, Nathaniel White, and I) was tasked with creating a shoe line for Li-Ning's Fall 2024 season.
We had to do extensive research on the company, ethnographics, market trends, and user preferences.
My team designed four pairs of shoes for this collection, but I have only included my "blue-sky" design here.
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/b5f5ec31-f0df-400e-8efc-d28bdbea705a_rw_3840.jpg?h=4ca73f9583eb46348f1cdf5af12ce01a)
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/7ae08e93-a643-4668-850f-179febbd5080_rw_1920.jpg?h=b447544d32718e064003458d9081dd01)
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/084bf0e8-0db8-467e-b8c4-381bb1a99d68_rw_3840.jpg?h=695edeb10843397c96b9edfef698fdee)
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/1e0bc23a-b62d-4b15-a083-158977163bba_rw_3840.jpg?h=f5f9c75b53d451b2dd311aef3dd6301b)
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/96c4e9f7-3b35-47ef-9db8-6a4ddeec865b_rw_3840.jpg?h=3111538044d32a46811834f834b398df)
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/9d3840c0-7834-4b60-bbb2-a1ff5766b038_rw_1920.jpg?h=796a4423315d0fff23703a877fbcbabe)
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/1693cb5b-6ab8-4f8d-abf8-75f16c13d804_rw_1920.jpg?h=671e161bec19b82052b868905cc91f20)
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/dd47a07c-8935-408e-a2e7-3a0949a4311c_rw_1920.jpg?h=b1b92c6d3cfd353ff0ee2c1d7ad34f45)
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/1ae3687a-1f30-4d55-aba6-c23cf00e2ddf_rw_1920.jpg?h=59dfd148a71546a4103ffc577f3d3dfb)