![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/148c9f55-3307-4628-97c1-fb233a4e0ea9_rw_1920.jpg?h=8e579cd648e6f727e4ca10ff21b40886)
For this project, I chose to re-brand the annual Canadian design conference, DesignThinkers. I created a new brand identity, as well as a theme for the event.
I decided to make DesignThinkers a global event and to create a unique take on the theme for each city that hosts.
The theme is inventions.
So, each event is represented by an object that was designed and created in that city.
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/a3c812b7-fbea-4c59-a3e5-40d76bfae5f8_rw_1920.jpg?h=a2b481a3d4c9c5b3ad109ba22f50434a)
DesignThinkers doesn’t currently have an official logo, because every year they do a different theme.
These are some of the iterations and brainstorming I had gone through before deciding upon the final logo.
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/f9330787-f785-4f57-a16a-537a7cc8523b_rw_1920.jpg?h=2b173037228785e6b96f8c153b7ff2ba)
This is the finalized logo. I chose the pixel style because it represents digital design and technology. Also, the style would be nicely contrasted by the inventions in each location’s posters & etc.
The fonts were chosen because they’re modern looking and simple.
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/d322cc47-5ef7-4ea9-b9e0-adc710d4bf24_rw_1920.jpg?h=da52c75154d9a6bac2b33a52a40efb09)
These are some of the iterations I had gone through for the event’s posters.
Progress was made in-part by suggestions from classmates and my professors.
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/6852c74b-59dc-4383-a975-349236fd7a0b_rw_1920.jpg?h=06f4c820b06db8e061bf46f03b44a714)
The finalized posters.
![](https://cdn.myportfolio.com/6aa9c28b-3fb9-4b7c-a451-a323c5627602/3a88ff4f-5fe4-4653-85ee-6e6ab742caaf_rw_1920.jpg?h=22bf1c12eae0d90bc46b434a975891e9)
Thank you!